BEGINNING YEARS – BRISK BLAST FOUNDED
In 1916, cars still rode on carriage springs.
In 1916, cars still rode on carriage springs. After all, early drivers had bigger things to worry about than the quality of their ride. Like keeping their cars from rolling over the rocks and ruts that often passed for roads. Flat tires were frequent and service stations weren’t. Drivers had no choice but to patch and re-inflate their own tires along the roadside.
PARTNERSHIP FORMED
In 1918, McIntyre became Meyer’s partner and vice president.
To a young mechanic and entrepreneur name August F. Meyer, this was an opportunity too great to pass up. It seemed logical to Meyer that, with all those flat tires, there should be quite a market for tire pumps. Lured by two acres of prime downtown land and a $500 cash bonus from the Chamber of Commerce, Meyer established the Brisk Blast Manufacturing Company in Monroe, Michigan. Meyer’s next step was to purchase the assets of a St. Louis, Missouri business that made tire pumps. Under Meyer’s leadership, Brisk Blast became a leading producer of tire pumps.
Soon, Brisk Blast was producing over 5,000 tire pumps a week. And Meyer saw bigger things ahead.
So did a local Dodge dealer named Charles S. McIntyre. McIntyre knew the auto industry. And Meyer knew a fellow visionary when he saw one. In 1918, McIntyre became Meyer’s partner and vice president.
MONROE AUTO EQUIPMENT COMPANY
In 1919, Brisk Blast became the Monroe Automobile Equipment Manufacturing Company.
In 1919, as the company continued to grow and diversify, Brisk Blast became The Monroe Automobile Equipment Manufacturing Company. Then, more simply, The Monroe Auto Equipment Company.
The Monroe spirit of innovation was already hard at work when the company perfected the first self-oiled, single-barreled tire pump. Sales climbed to over two million a year.
FIRST SHOCK INTRODUCED
In 1926, the first Monroe® Shock Eliminator was introduced.
By the mid-1920s however, two important development changed the nature of Monroe’s business forever. Across the country, service stations started offering free air. And, in Detroit, they started manufacturing cars with spare tires as standard equipment.
By this time, Monroe was busy applying the technology of the single-barreled tire pump to a purpose no one else had yet envisioned: smoothing the ride for America’s drivers. In 1926, the first Monroe Shock Eliminator was introduced. Over the years, one Monroe innovation followed another.
FIRST DOUBLE ACTION SHOCK
In 1929, the first double action shock was invented.
Monroe’s Two-Way Hydraulic Shock Eliminator began advertising this early 1930 Magazine ad.
RAILROAD SHOCK ABSORBER
Monroe builds its first shock absorber for railroad passenger cars.
Monroe developed a reputation for making shocks for specialty vehicles. In 1938, Monroe built its first shock absorber for railroad passenger cars.
MONRO-MATIC® SHOCK
In 1951, the Monro-Matic® became the best known shock absorber in the world.
In 1951, the Monro-Matic became the best known shock absorber in the word. In fact, it remained the standard of the aftermarket industry and the shock used by most American carmakers through the 1950s.
RACING AT INDIANAPOLIS 500
In 1953, Bill Vukovich won the Indianapolis 500 of Monroe shocks.
Meanwhile, Monroe began demonstrating the quality and importance of its products in other ways. In 1953, Bill Vukovich won the Indianapolis 500 on Monroe shocks. That win was followed by a long and rich history of Monroe racing victories, each one making Monroe shocks better known to drivers all over the words.
NATIONAL ADVERTISING CAMPAIGN
In 1956, Monroe launched the industry’s first major national advertising campaign.
In 1956, Monroe launched the industry’s first major national advertising campaign. All over the country, drivers started asking their gas station mechanic if it was time for new shocks.
FIRST REAR LOADED-LEVELER STABILIZING UNIT
Monroe introduces the first rear load-leveler stabilizing units.
FIRST FRONT LOAD-LEVELER STABILIZING UNIT
Monroe introduces the front load-leveler stabilizing units.
INTERNATIONAL EXPANSION
In 1964, Monroe opened its St. Truiden, Belgium, manufacturing plant.
Applying the knowledge and expertise of Monroe’s domestic experience, the company went international in 1964 with the opening of its St. Truiden, Belgium, manufacturing plant.
UNAMUNO ACQUISTION
In 1974, to better serve the expanding international market, Monroe purchases Unamuno, S.A., a leader in the Spanish shock absorber market, and MAP Auto Pecas S.A. in Brazil.
Monroe became renowned as the world leader in both original equipment and aftermarket ride control. The company developed a reputation for making shocks for specialty vehicles. From golf carts to high-speed railroad cars.
MONROE BECOMES PART OF TENNECO INC.
In 1977, Monroe became part of Tenneco Inc.
In 1977, Monroe became part of Tenneco Inc. Tenneco’s many diversified and multinational resources allowed for new opportunities on a global scale.
MONROE BEGINS STRUT MANUFACTURING
In 1980, Monroe began manufacturing its first struts.
In 1980, Monroe began manufacturing its first struts. These struts have become an important product in the ride control industry. Soon, thereafter, Monroe produced its first gas-charged shock.
AUSTRALIA EXPANSION
In 1985, Monroe acquired W.H. Wylie Company, which was renamed Monroe Australia, PTY.
Monroe expanded globally in its international operations in 1985 with the acquisition of W.H. Wylie Company, which was renamed Monroe Australia, PTY.
SUSPENSION ACQUISITION
In 1989, Monroe acquired the suspension division of Armstrong Equipment PLC of the United Kingdom.
In 1989, the company gained increased visibility in Europe when Monroe acquired the suspension division of Armstrong Equipment PLC of the United Kingdom. The move enhanced Monroe’s presence in the United Kingdom and improved customer service throughout Europe
RANCHO INDUSTRIES, INC. ACQUISITION
In 1990, the company purchased Rancho Industries, Inc.
Another significant expansion followed in 1990 as the company purchased Rancho industries, Inc., a leading supplier of high performance suspension systems and components for the light-truck and sport-utility vehicle aftermarkets.
SENSA-TRAC® INTRODUCED
Monroe introduced Sensa-Trac shocks and struts.
In 1991, Monroe introduced Sensa-Trac shock absorbers and struts. Sensa-Trac has groove tube technology that creates a smoother ride under a wide range of driving conditions.
MONROE REFLEX® WAS INTRODUCED
Monroe Reflex shock was introduced.
In 1977, Monroe became part of Tenneco Inc. Tenneco’s many diversified and multinational resources allowed for new opportunities on a global scale.
KINETIC LTD ACQUISITION.
Tenneco acquired the Kinetic suspension system and safety technology with its acquisition of Kinetic Ltd of Australia in 1999.
MONROE QUICK-STRUT® INTRODUCED
Monroe Quick-Strut Introduced
In 2003, Monroe introduced Quick-Strut. The revolutionary Monroe Quick-Strut unit is the first complete, ready-to-install replacement strut assembly available! Monroe Quick-Strut units include all components required for strut replacement in a single, fully-assembled unit.
INTRODUCED REFLEX MONOTUBE LAUNCHED.
Reflex Monotube launched.
Monroe Reflex Monotube shocks, featuring an OE-inspired design, are a direct replacement for popular domestic light trucks and sport-utility vehicles that were originally equipped with montube units.
MONROE CELEBRATES 90 YEARS OF INNOVATION
Monroe celebrates 90 years of innovation.
From the beginning years of the tire pump to the revolutionary Quick-Strut assembly, Monroe is leading the way with the world-class technologies.
TECHNICIAN’S CHOICE AWARD
Monroe Shocks and Struts won the Automotive Technicians’ Choice Award for Best Aftermarket Shocks and Struts Brand in both 2007 and 2008.
MONROE OESPECTRUM® INTRODUCED
Monroe OESpectrum introduced.
Monroe introduced an extensive line of advanced-technology replacement shock absorbers and struts engineered specifically for foreign-nameplate vehicles. Monroe OESpectrum shocks and struts utilize Tenneco’s “Twin Technology Active Control System,” consisting of its latest Impact Control Valve (ICV), which delivers exceptional control under virtually all driving conditions, and a patented Low Speed Tunability (LST) piston design that isolates impact-related noise, vibration and harshness.
MONROE MAGNUM™ INTRODUCED
Monroe Magnum™ is introduced.
In 2018, Monroe introduces Magnum™ shocks absorbers to align globally with one common brand. Featuring components to enhance durability like robust hydraulic lockout, Tenneco shouldered bushings and nitrocarburized rod.